It seems in my profession, just like any other profession or trade, there are two types of people: (1) Those who are concerned the most about making as much money as they can; and (2) Those who are concerned the most about providing as much value as they can.  Of course I want to be paid; but, my goal is to create a win-win situation where I am fairly compensated and you receive equal or greater value for your money. My conscious and the pride I have in my work will not allow me to do anything less.